The history of Retoque started with ABB. A successful alliance that lasted 10 years. In 1996, Retoque held its first press conference, the inauguration of ABB’s Centre for Automation and Robotics, also with a live interview on Jornal Hoje of Globo Television Network, who brought a mobile unit to the company’s factory. Getting off to a good start, Retoque followed ABB’s expansion and held press conferences in Betim (MG), Salvador (BA), Recife (PE) and Foz do Iguaçu (PR). At the time, Retoque confirmed its vocation in serving engineering companies, knowing how to transform technological facts into news of interest, with over 8.000 materials conveyed in television networks, radio, newspapers, magazines and internet.